Are customers always right?

Photo by Magnet.me on Unsplash

The famous phrase “The customer is always right” must have been uttered to encourage and enforce an excellent customer experience. But are the customers always right? No. No? Uh-huh, your customers aren’t always right, but you should always do right by them.

Your customers have their expectations of your product(s) or service(s) based on your marketing communications or referrals from previous customers. When these expectations aren’t met, a rift may occur and, your customer may make requests based on their expectations. A decline to such request(s) may lead to a “The customer is always right” moment.

To reduce this from occurring often, you should do the following:

  1. Always communicate with your customers in a language they understand.
  2. Simplify your business model.
  3. Keep your customers updated.
  4. Ensure you have quality customer service resources to appropriately handle all your customer needs.
  5. Most importantly, to avoid confusion and control your business perception, you must clearly communicate your business value proposition.

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ashley asomugha is a passionate Customer Management Professional. She’s here to share her experiences, thoughts & practical, efficient customer management tips.

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ashley asomugha is a passionate Customer Management Professional. She’s here to share her experiences, thoughts & practical, efficient customer management tips.

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